In the modern retail industry, the design and selection of display racks play a vital role in product sales and brand image. Cardboard Floor Display and Cardboard Pallet Display are two common display tools. Although they are similar in materials and basic uses, they differ in specific applications, design structures, advantages and disadvantages, etc. There are significant differences in aspects.
This article will analyze these two display racks in detail to help readers understand their differences and respective application scenarios.
What is a Cardboard Floor Display Rack?
A cardboard floor display is a free-standing display structure made of cardboard, often used to display products in stores or trade shows. They have diverse designs, stable structures, and can be customized according to the needs of different products.
Features of Cardboard Floor Display Rack:
● Light and portable: The cardboard material is lightweight and easy to transport and install.
● Environmentally friendly and recyclable: Using renewable cardboard materials, it conforms to the concept of environmental protection and can be recycled and reused after use.
● Low cost: Compared with wooden or metal display racks, cardboard display racks have low manufacturing costs and are more economical.
● Flexible customization: personalized design can be carried out according to product and brand needs to meet different marketing strategies.
● Good printing effect: The cardboard surface is easy to print, which can achieve high-quality graphic display and enhance visual effects.
Application scenarios of cardboard floor display racks:
● Retail stores: Display new products, promotional items, and seasonal items.
● Supermarket: display fast-moving consumer goods, such as snacks, beverages, daily necessities, etc.
● Exhibition: display company products and promote brands.
● Specific events: holiday promotions, product launches, etc.
What is a cardboard pallet display?
The cardboard pallet display rack is a display tool that combines the functions of a tray and a display function. It is usually made of cardboard. The structure includes a pallet base and an upper display rack part. They are usually used for the display and storage of bulk commodities to facilitate bulk transportation and display.
Features of cardboard pallet display stand:
● Stable structure: It combines the characteristics of pallets and display racks, and has good load-bearing capacity and stability.
● Convenient transportation: The design of the pallet base makes it suitable for bulk transportation, saving time on handling and display.
● Efficient display: It is suitable for display and sales of bulk commodities, can effectively utilize space and improve display efficiency.
● Environmentally friendly and recyclable: It also uses renewable cardboard materials, which is in line with the concept of environmental protection.
Application scenarios of cardboard pallet display rack:
● Hypermarkets and warehouse stores: display bulk commodities and daily necessities.
● Wholesale market: Display and sell wholesale goods.
● Logistics and transportation: facilitate bulk transportation and display.
What is the difference between a cardboard floor display and a cardboard pallet display?
1. Differences in design structure:
● Cardboard floor display rack: usually an independent display structure, which can be designed into multi-layer and multi-grid formats for displaying single items or small batches of goods. Its design focuses on beauty and flexibility, making it suitable for placement in prominent locations in retail stores to attract consumers' attention.
● Cardboard pallet display rack: The bottom is a pallet structure, and the upper part is a display rack. The design pays more attention to load-bearing and stability, and is suitable for display and storage of large quantities of goods. Their designs are usually simple and practical, making them easy to use in big box stores and warehouse stores.
2. Differences in application purposes:
● Cardboard floor display rack: Mainly used to enhance product visibility and brand image, suitable for displaying new products, promotional items and seasonal items. They are often placed in prominent locations in retail stores to attract customers' attention.
● Cardboard pallet display rack: mainly used for efficient display and storage of bulk commodities, suitable for use in hypermarkets, wholesale markets and other places, emphasizing efficient transportation and display capabilities.
3. The difference between cost and production:
● Cardboard floor display racks: Due to the flexibility and aesthetics of their design, they are relatively low-cost to produce and are suitable for retailers of all sizes. Its production process mainly includes cutting, folding, bonding and printing.
● Cardboard pallet display stand: Due to the need to take into account both pallet and display functions, the production cost is relatively high, but its efficient display and transportation capabilities can save a lot of logistics and labor costs. Its manufacturing process includes the design of reinforced structures and the selection of high-strength materials.
What are the pros and cons of cardboard floor displays?
Advantages of cardboard floor display racks:
● The design is flexible, beautiful and diverse, and can be customized according to product and brand needs.
● Low production cost, suitable for retailers of all sizes.
● Light and portable, easy to transport and install.
● Environmentally friendly and recyclable, in line with environmental protection concepts.
Disadvantages of cardboard floor displays:
● It has limited load-bearing capacity and is not suitable for display and storage of bulk commodities.
● Mainly used in retail stores, exhibitions and other places, with a relatively narrow range of applications.
What are the advantages and disadvantages of cardboard pallet display racks?
Advantages of cardboard pallet display rack:
● Stable structure and strong load-bearing capacity, suitable for display and storage of bulk commodities.
● Convenient transportation and efficient display can save logistics and labor costs.
● Environmentally friendly and recyclable, in line with environmental protection concepts.
Disadvantages of cardboard pallet display racks:
● The design is relatively simple and practical, lacking in aesthetics and flexibility.
● The production cost is high and it is mainly suitable for places such as hypermarkets and wholesale markets.
Summary of the differences between cardboard flooring and cardboard pallet displays
Although cardboard floor display racks and cardboard pallet display racks are both made of cardboard, they have significant differences in design structure, application purpose, production cost and practical application. Cardboard floor display racks are widely used in retail stores, supermarkets, exhibitions and specific events to enhance product visibility and brand image due to their flexible design, diverse aesthetics, low cost, and portability. Cardboard pallet display racks are mainly used in hypermarkets, wholesale markets and logistics transportation for their stable structure, convenient transportation, efficient display and strong load-bearing capacity, for efficient display and storage of bulk commodities.
For retailers and brands, choosing the right display rack is crucial. Through the reasonable selection and use of cardboard floor display racks and cardboard pallet display racks, product sales and brand market performance can be effectively improved to meet the display needs of different scenarios and needs. In practical applications, flexible selection and design of display racks according to specific conditions will bring significant benefits and value to enterprises.